Marketing is of vital importance to any business. It is the key process of researching, promoting and selling products or services to your target market. The bottom line of any business is profit. Profit is largely the result of successful sales. Marketing is an important business process where you inform, attract and convince people that your products or services are of value to them.
Without Marketing, many businesses would fail to exist. You could have the most amazing product or service, but if no one knows it exists or understands the value, you won’t make a single sale. It’s important that you use marketing to promote your business, brand and offerings. Without it, how will you make those sales.
Benefits of marketing
- Increases awareness – Most of the time we see an advertisement, or get a recommendation, but we don’t always buy the product or use the services straight away. By raising awareness through marketing, you’ll build an audience of potential customers who know who you are, know what you can offer, and know exactly where to find you when they are ready to purchase your products or services.
- Increases Sales – When people know your business exists, they’re much more likely to become your customers. If your marketing campaigns are doing their job properly, you’ll start to see an increase in sales shortly after you get started.
- Creates trust – People want to buy from a business that has a trustworthy reputation. They want to know that they can trust the business they are buying from. It takes time to build the trust and reputation for your business. Once your business can establish this trust with your clients, it creates customer loyalty. If your clients are happy with your products or services, they will talk about your business. Word of mouth is the most effective type of marketing, and it’s free.
There are many types of marketing tactics you could use to reach out to your potential customers, but it is best to have a mix of online and offline marketing. I know how important marketing is to my business, as without it, I would not have gained the attention of my clients, and furthermore resulting in a sale.