How can small businesses benefit from SEO

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White laptop with Google homepage opened on a desktop.

If you’re not on the Internet, you don’t exist.” This statement was true even when the Internet was in its infancy. However, in the Age of Information, the market is becoming more competitive by the day. Therefore, following the previous statement simply doesn’t cut it anymore. So, now, it becomes: “If you’re not on the first page of Google search results, you don’t exist.” But how do you achieve this seemingly impossible goal? There are tens of thousands of websites dealing with the same thematics. What can make yours stand out? Enter SEO. A powerful “tool” that can help put you on the map and stay there long enough to matter. And that’s why we’re here today; to give you insight into how small businesses benefit from SEO, so yours can keep growing and evolving.

Make your presence known

You’ve probably heard the term “brand awareness” being tossed around at every step. No wonder there – it’s the primary goal of every marketing strategy ever. But, while expensive, bombastic campaigns do this in a forced, generic way, SEO takes a more elegant, natural approach.

The primary purpose of SEO is to generate organic traffic. The type is not influenced by a third party but, instead, by users themselves through online searches. With a well-optimized website, you will rank higher in search results. Higher visibility drives more traffic to your business, helping it get the recognition it needs. But, most importantly, it enables you to build trust and reputation with your targeted audience faster. And we don’t have to say how beneficial that is!

Competition? What competition?

Combating the competition is an integral part of running a business. However, when it comes to competing with large companies, it’s quite easy to see who will come out on top. With their marketing budgets counting tens of thousands of dollars (or more), small companies with limited funds don’t stand a chance. Or, do they?

In this case, small businesses benefit from SEO by avoiding going head-to-toe with larger ones. Instead, they can go around them and still come out on top. After all, when your name pops up among big players, it immediately boosts your authority.

On the flip side, SEO can help you gain an edge over competitors on the same level as you. Companies with optimized websites will drive more traffic, convert more customers, and do more business. So, either way, it’s a win.

Satisfied visitors become loyal customers more often

The term “SEO (Search Engine Optimization)” is, actually, a bit misleading. The “optimization” part doesn’t focus on search engines but, instead, on user experience. Internet today is all about convenience. Nobody wants to spend an hour finding what they can in seconds. Small businesses benefit from SEO by turning this to their advantage. Users love websites that:

  • Load fast and without hiccups;
  • Have friendly user interface;
  • Are easy to navigate;
  • Provide relevant info through original content;
  • Are compatible with mobile devices.

A website that engages users and makes their experience enjoyable is more likely to convert them into customers. So, it pays to optimize your website, make it flashy with interactive images, and maintain its relevance through SEO.
But, it’s not only users that love a well-optimized website. Search engines do, too. So, if your website is search engine friendly and attracts a lot of attention from users, they will bump it up in search results. And you already know what happens when you’re on the first page.

Stay local – feel global

Let’s say you’re running a fantastic little pastry shop at a prominent tourist destination. Everything is hand-made, with the best ingredients, and you’re pushing out divine quality. Yet, aside from occasional local, you get no business at all. But, why? You set up a website with relevant info about your business ages ago. It should be driving customers right to your doorstep, correct? In theory, yes. However, if your website isn’t optimized for your specific region, you won’t make it to the first page of search results. Fret not – SEO to the rescue, once again!

With Local Optimization, you ensure customers can find your business among a sea of others. This type of SEO focuses on a specific region, whether it be a neighborhood, city, or an entire state. It uses local citations, listings, reviews, and other valid info to make your business stick out on a local map. Citations are an especially effective way to improve visibility and, therefore, drive more business to your business. So, if your business depends on the physical presence of customers to function, or it’s tied to a specific destination, Local Optimization is just the thing you need to gain an edge.

SEO gives lasting results

How many times did you see a commercial on a TV, only never to see it again after a few short months? Probably too many to count. Although explosive and serves the purpose, that’s one of the biggest disadvantages of generic marketing – it doesn’t last. SEO, on the other hand, does. With proper maintenance by experts, you’ll get your site to stay on top of search results long enough to build brand awareness and trust with clients. Sure, you’ll have to invest a bit of money in maintenance, but significantly less than you would if investing in ads.

Make your business grow with SEO

What you have here are some examples of how small businesses benefit from SEO. And, yet, we barely even scratched the surface. So, to put it simply, the effects of a well-optimized website are enormous. Especially when you consider that SEO is one of the most effective and cost-effective marketing strategies in existence. Therefore, don’t hesitate to enlist the help of your local web developers and SEO experts. Your business only stands to gain from it.

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